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The Sequential Kit could be used in spas as a retail line or to personalise treatments
Sequential Skin, a startup focused on personalised skincare and diagnostics, has launched an at-home diagnosis tool that could be used in spas as a retail line or even to personalise treatments.
Developed by Dr Albert Dashi and Dr Oliver Worsley, the Sequential Kit features an adhesive skin patch that collects 'material' from the skin's surface, which is then used to generate a skin profile.
 The Sequential kit features an adhesive skin patch that collects material from the skin's surface
The skin profile, which can be accessed via the Sequential app, includes information on the user's genetics and microbiome, as well as personalised product recommendations from product specialist, Pétronille Houdart
“Your genetics and skin microbiome define your skin," says Dr Worsley, "We want to empower consumers with this knowledge, and recommend the best products for their skin so they can be confident the product is suitable for them.”
“Personalisation is necessary in skincare. A one-size-fits-all approach is not good enough for the demands of consumers’ skincare needs, " he adds.
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Building relationships
Using personal data to create tailored experiences is paramount for spas, but operators have been fined millions for breaching GDPR. How can software systems help navigate this?
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