LG’s Life's Good celebration took place at 'The Raynes Park Tavern' in London, seeing hundreds of football fans packing in to the pub to enjoy the ultimate in 3D pub experiences.

Celebrity presenter Tim Lovejoy played host for the evening, while former footballer Tony Gale and top Olympic Athlete Iwan Thomas also joined in, chatting with fans about challenged goals, players to watch and undeserved penalties and offering their personal predictions for the final score.

With the new LG CF3D Full HD 3D Ready Cinema 3D Projector, combined with a range of Cinema 3D TVs, LG's Cinema 3D Pub Package is designed to offer pub goers the ultimate shared 3D experience.

Its impressive wide angle viewing capabilities ensure that football fans are able to watch the game in 3D from anywhere in the pub without losing picture quality.

LG has installed in over 2000 pubs and clubs across the country, with the LG Cinema 3D angle perfect for group viewing and the pub environment.

By providing this more sociable experience, pubs across the country will be able to offer customers a thrilling experience that's just like being at the game, except they've got the best seat in the house in the comfort of their own local!

The experience will encourage more people to watch upcoming sporting events in the lively atmosphere of a pub, rather than at home - a trend confirmed by 'The Raynes Park Tavern' which has already experienced an overall 10-15 per cent increase in sales and 25 per cent on big sporting occasions since installing the complete LG Cinema 3D Pub Package.