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Madame Tussauds in London, UK, and Marvel Entertainment joined forces this year for a new exhibition, Marvel Super Heroes 4D.
This uses 4D with interactive themed areas and waxwork models to allow visitors to feel as though they've had a close-up encounter with superheroes - they can even walk on the ceiling with Spider-Man and step onto Iron Man's chest shield.
Spanning 9,000sq ft (900sq m) over three floors, the climax is Threshold Animation Studio's 4D film, shown in a 4D dome theatre produced and installed by Kraftwerk, which unites a crack team of superheroes against one of Marvel's most villainous baddies.
"The marriage of action-packed 4D animation, atmospheric sets and Madame Tussauds waxwork figures will give fans a totally different way to interact with their favourite Marvel heroes. We know it will be a huge hit with our guests," said general manager of Madame Tussauds London, Edward Fuller.
This marks the start of a five-year deal between the two entertainment giants and a significant, forward-thinking investment by Madame Tussauds, which will allow the experience to evolve over time, adding new elements and additional figures.
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King of Bhutan
Plans for a 'mindfulness city' nearly as big as Hong Kong have been unveiled by the King of Bhutan. Katie Barnes takes a closer look
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Essence
Essence was started in 2018 after founders Michael and Tami Deleeuw returned from several unpleasant smelling airplane rides. They knew there had to be a way to have aromatherapy on the go and the Essence ring was born.
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